When cities and regions need to increase their visibility and attractiveness, culture usually comes as a solution. Many examples in the past have proven the power of culture to revitalise a city or an area. Recently a research conducted by EUROCITIES, KEA EU Affairs and ERRIN lists several good practices of cities and regions in the EU which have benefited from culture and the arts so as to develop and succeed the desired visibility and growth such as the case of Midnight Sun Film Festival in Lapland.